Forget long-haul, this was more like a 1 hour city break flight!
Go-Liquid came to us with an aging Magento platform, a mobile experience that wasn’t keeping pace with the modern shopper, and Core Web Vitals scores that weren’t doing them any favors. They needed change, and fast
With 13 years of Magento under their belt, they’d seen their fair share of upgrades and frustrations. But this time, they were ready to do things differently
The answer? Miami...
Go-Liquid's Mission
Go-Liquid are all about quality, speed, and service. Specialising in E-Liquids, Pre-Filled Vape Kits, and Vape Accessories, their goal is simple...
Get the best products into customers’ hands, fast. Whether you’re new to vaping or a long-time user, they’ve built a reputation as a trusted go-to in the space, and they’re not slowing down any time soon.
Their Challenges
Outdated Magento
Go-Liquid were still running Magento 2.3; past its prime and becomming increasingly more difficult to support. That meant missing features, compatibility headaches, and a looming risk of security vulnerabilities. An upgrade was definitely overdue
Poor Mobile Experience
Today’s shoppers are mobile-first, and Go-Liquid’s site was struggling to deliver a fast, intuitive experience on smaller screens. That friction was impacting conversions and overall user satisfaction
Failing Core Web Vitals
With Google’s Core Web Vitals (CWV) playing a big role in SEO and user engagement, Go-Liquid knew they needed to take action. Their scores weren’t where they needed to be, which posed a risk to both traffic and performance.
Why Miami?
Go-Liquid's main attraction to Miami was the low-risk, high-reward model that includes everything in one simple monthly package
There were no giant upfront fees, no billing for patches and fixes. Instead, Miami delivers ongoing support, continual updates, best-in-class hosting, and a slick frontend that simply worked...fast!
For Go-Liquid, that predictability, flexibility, and value made the choice an easy one
The Journey to Miami
The Go-Liquid team described it as “a great learning experience - straightforward and stress free.” Their input was always welcomed, suggestions were quickly implemented, and expectations were consistently met
However, this wasn't just a trip to Miami, it was a major upgrade! Not only did we implement Miami, but we shifted from v2.3, to v2.4.8 with a very smooth transition thanks to our hundreds of automated operations and tests
The Results
A Seamless Magento Upgrade
From Magento 2.3 to the latest stable release, the upgrade was handled with care, precision, and minimal disruption at no extra cost!
Enhanced Mobile Experience
The Miami frontend delivered a responsive, mobile-first experience that made shopping seamless across all devices
Better Core Web Vitals
Page speed, interactivity, and visual stability all saw significant improvements, helping to boost SEO and reduce bounce rates
Fixed Cost, Ongoing Value
With ongoing support and maintenance included, Go-Liquid now have peace of mind knowing their site is secure, up-to-date, and optimised, without unpredictable bills
"From the first conversation I had with ZERO-1 it was quite evident that we would be moving ahead, everything from the beginning was always explained clearly and met our expetations and needs.
Any sort of upgrade with Magento has the potential to cause a lot of frustration, compromise and added costs, but with this project we really haven't encountered any of that, and I must say this is a first in our 13 years of using Magento.
I would have no issues in recommending Miami or ZERO-1 to other site owners and I look forward to the rest of our relationship in the future."
Alex Heaton
Go-Liquid
Ready for takeoff?
If you're tired of the long-haul Magento upgrade grind, Miami might just be your short-haul solution. Faster time to value, lower cost of ownership, and a partner that knows how to land the plane...