When you're shopping online, you often land on a product listing page (PLP) that shows rows of products with filters so you can narrow things by size, colour, or price.

Think of it like this…

• A standard PLP is like supermarket shelves. Everything is lined up neatly, but every product looks the same, and you just grab what you need.
• A Curated PLP is more like a boutique store display. Products are still easy to browse, but they’re styled with images, stories, and atmosphere that make you want to explore.

The supermarket approach works — it’s quick and efficient. But it doesn’t leave much space for inspiration or brand identity.

Miami is our fast-track package for Magento Open Source with a Hyvä frontend.

•  Launch in as little as one week
•  A blazing-fast storefront built on Hyvä
•  A design that flexes to your brand
•  Reliable, stable, and cost-efficient

Miami makes it quick and easy to launch a powerful Magento store you can trust.

We’ve reimagined the product listing page for Miami.

Instead of just rows of items, the Curated PLP lets you create an editorial-style shopping experience:

•  Hero images and banners
•  Storytelling and brand copy
•  Quotes, videos, and highlights
• Customers still have all the essentials — filters, SEO, and speed — but now the page feels like part of your brand, not just a catalogue.

It’s fully customisable in Magento admin, so you can design layouts that suit your campaigns, collections, or key moments.

Your PLP doesn’t have to be a plain set of shelves. With Miami’s Curated PLP, you can turn it into a showcase that inspires, connects, and converts — without losing the efficiency of Magento and Hyvä.

Check out the curated PLP here