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The Most Common Magento 2 Mistakes (And How To Avoid Them)

Magento is a powerful ecommerce platform that can be used to create, host, and develop successful online shops. However, if it's not set up or used correctly, it can lead to significant problems for retail business owners. In this article, we'll look at the most common Magento mistakes and how to avoid them. If you're thinking about Magento 2 ecommerce website development or already use the platform and are experiencing issues, please get in touch with one of our qualified engineers for advice on the best resolution.

1) Not Making The Most of Magento 2 Features

Magento 2 is packed with features that can help you get more value and functionality out of your ecommerce site, optimising it for sales, and integrating with a range of digital marketing tools to improve online visibility. For example, Magento 2 supports the latest PHP protocols for incredibly fast loading speeds on all web browsers and mobile devices. It's also user friendly, allowing extensive customisation without having to directly modify the underlying code. The product section has been improved from Magento 1, making it easier to find and select the products you need to display. And the admin interface has been streamlined, allowing faster modifications and a better audit trail for multiple users accessing the platform.

2) Underestimating The Importance of SEO

For independent online retail businesses and high street businesses with an online presence, SEO is essential for driving traffic and generating sales – especially when competing with large online retailers and product aggregator sites. Magento 2, in particular, is well designed to assist businesses improve their online visibility and integrate with their digital marketing campaigns and includes numerous features and tools that can help store owners improve their SEO. Take full advantage of Magento's capabilities to ensure your store remains visible and competitive.

3) Expecting Your Website Themes To Transfer Over From Other Platforms

Magento 2 features a completely rewritten codebase and a host of new features and capabilities. If you’ve commissioned or purchased a theme from a third party Magento engineer for Magento 1, it won’t automatically transfer to Magento 2. Working with an experienced team of Magento engineers, such as Zero 1, can help you scope out a new theme build as part of your migration project so that your customer experience is maintained.

4) Underestimating Migration and Development Time Scales

Most migration issues can be avoided by adopting a full project management and change management approach to Magento 2 migration, which identifies operational risks and ensures that all datatypes and integrations are accounted for. If you haven’t got the programming knowledge in house, we recommend working with a specialist Magento engineer to avoid implementation difficulties.

5) Choosing The Right Developer

A good Magento agency will take the time to understand your needs and develop a bespoke e-commerce solution that meets your requirements and those of your customers. They will also be able to provide ongoing support and maintenance, ensuring that your shop runs smoothly, a positive user experience is maintained, and downtime avoided.

However, many businesses make the mistake of choosing a non-specialist IT/software support provider, who may not have the platform-specific experience and qualifications to help you unlock the full value of your Magento 2 build. If you're looking to create a Magento software eCommerce platform, it's worth investing in support from a qualified and experienced development agency like Zero 1.

With over a decade of experience building and maintaining Magento stores, we provide excellent value for money when creating a new Magento presence or migrating an older store over to Magento 2 from another platform.

Please call us today to find out more.

Image Source: Unsplash

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