Skip to content

The Key Drivers For Re-platforming Your E-commerce Website To Magento 2

 

Magento 2 is the latest version of the Magento e-commerce development platform and offers several benefits over its predecessor for online retail businesses. Perhaps most importantly, Magento 2 is designed to be more scalable than Magento 1, making it a better choice for mid-sized e-commerce businesses looking to grow their online sales. In this article, we discuss the main factors leading businesses to re-platform from Magento 1 to Magento 2.

1) Hardware Requirements

Magento 2 is a more streamlined and efficient platform, which places a reduced load on your operating hardware. As an e-commerce website expands and caters to more website traffic, its hosting requirements increase, and consequently, many growing businesses need to reinvest in faster and more powerful IT assets on a regular basis. This is because legacy systems can struggle to handle increased traffic, slow down the product catalogue, hinder integration, and often lack the flexibility for new features. Re-platforming from Magento 1 to Magento 2 is a cost-effective way to modernise your eCommerce platform without injecting capital into new IT infrastructure.

Not only are Magento 2 load times 30-50% faster than Magento 1 on the equivalent hardware, but the platform also comes with a host of new features and enhancements for scalability. With Magento 2, businesses can enjoy faster product catalogue loading, seamless integration with payment processing systems and other third-party plug-ins, and improved browsing and check-out experience for customers.

2) Operational Overheads

For growing e-commerce businesses, operational overheads can quickly eat into profits. That's why many online stores are looking to re-platform to Magento 2. With a Magento 1 to 2 upgrade, online stores can take advantage of improved integration with ERP, OMS, and WMS systems. This results in reduced picking order error rates, shorter processing and delivery times, and improved customer satisfaction. In addition, Magento 2 provides enhanced API connections that help to improve efficiency and performance when managing online inventory. As a result, re-platforming to Magento 2 can help to reduce operational overheads and improve efficiency.

3) Marketing and SEO

One of the key benefits of Magento 2 is that it makes it much easier to run and test digital marketing campaigns for search engine optimisation (SEO) and lead conversion. With Magento 1, businesses often found themselves hamstrung by campaign limitations and poor integrations with marketing software. This made it difficult to test and run campaigns to generate sales and traffic or implement effective SEO strategies. Magento 2 addresses these problems by providing businesses with effective tools, such as tag management and social buying, as well as better integration with popular marketing tools.

4) Security

E-commerce businesses must remain vigilant in order to protect their data and their customers from security threats while using their store. One way to do this is to ensure that your website runs on the most up-to-date platform with the latest security features. Magento 2 provides improved encryption for credit card numbers and personal data, secure password management for customer portals/accounts, and tighter controls on admin access.

Find Out More

Our qualified Magento software engineers can advise you on the best course of action for your business and offer end-to-end support if you choose to re-platform from Magento 1 to Magento 2. Please contact us today to find out more about our tailored Magento hosting and development services.

Image Source: Unsplash

Comments