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How To Ensure Your Magento eCommerce Setup Meets Google's Core Web Vitals Update

Google is continually releasing algorithm updates, and this always creates a big impact on eCommerce setups. In particular, the recent Core Web Vitals update places a greater emphasis on loading speed and performance. This means that it's more important than ever for any Magento eCommerce agency or retail business to ensure their eCommerce setup is optimised for fast loading on all devices. Here are a few key things you can do to ensure your site meets Google's standards:

1) Turn On The Website Caches

Caching involves storing data in a temporary storage location so that it can be accessed more quickly. When you turn on caching for your website, web pages and other resources are stored on the server so that they can be accessed more quickly the next time they are needed. This is important for images and other resources that are accessed frequently, such as those used by Google's Core Web Vitals update. In addition, caching can help reduce the load on your server and improve your overall site speed.

2) Use ‘Lazy Loading’ For Images

Magento 2 eCommerce websites use so-called lazy loading by default for all product images on category pages and other places where multiple photos are displayed. Lazy loading delays the loading of images until they're needed, which reduces the amount of data that needs to be downloaded when a page is first loaded. This can improve your site's performance, especially on mobile devices with slower connections. Magento 2's lazy loading feature also helps to ensure that your site meets Google's Core Web Vitals update, which includes page speed as an important ranking factor.

3) Turn On HTML Minification

One way to ensure a Magento website meets Google's Core Web Vitals update is to turn on HTML minification. ‘Minifying’ HTML removes unnecessary characters and instructions in the code, such as whitespace and comments, which can reduce the size of the page and improve loading times significantly. In addition, minifying HTML can also help improve search engine optimisation by making it easier for search engines to index the content of a page. As a result, turning on HTML minification is a simple and effective way to improve the performance of Magento website.

4) Remove Unnecessary Plugins

Magento is a powerful development platform that gives store owners the ability to customise their online stores to meet their specific needs, without extensively remodeling the underlying code. However, with this customisation comes the risk of adding too many unnecessary plugins and event observers, which can lead to poor site performance. Removing these unused plugins and event observers can help declutter your codebase and improve your site's overall performance. Keep a close eye on usage statistics to identify the plug-ins that add the most value to your site and user experience.

Next Steps

These four tips can help you ensure your Magento eCommerce setup is optimised for performance and a good user experience. Following these best practices can also help improve your server response times and reduce the load on your server. Contact us today to learn more about our Magento development and hosting services.

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