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4 Best Practices For Magento eCommerce Websites

If your business operates an ecommerce website built on the Magento platform, it's important to make sure that you're following the best practices to ensure your site's success. Read on as we outline some of the best practices for Magento software ecommerce websites.

Why Magento 2?

Magento has always been an effective e-commerce platform, but the launch of Magento 2 in 2015 (and continued improvements in subsequent releases) created an even more accessible and feature-rich option for online retailers, and increased uptake of the platform among a wider subset of businesses.

"Why Magento 2?" First, the support pages and documentation behind Magento 2 are vast. If you ever need help, there's a community of independent engineers, agencies, and Magento specialist businesses that can offer assistance, often backed up by an impressive level of experience and manufacturer-approved accreditations. Secondly, like its predecessor, Magento 2 is an open-source platform. This means that anyone can access the code and make changes or modifications as they see fit, opening the prospect of almost unlimited modifications and customisations to sculpt your online experience to the needs of your customers. Lastly, Magento 2 is regularly updated with security fixes, improving the safety, efficiency, and stability of the platform.

Best practice 1: Utilise Magento Software eCommerce Marketing Essentials

As an eCommerce business, it's essential to have a platform that allows you to run marketing campaigns, offer sales and discounts, and manage your inventory direct from the platform, without having to use too many third-party applications. Magento 2 provides all of this and more, with inbuilt SEO support and integration with all the leading marketing automation platforms, making it easy to attract new customers and keep them coming back for more.

Best Practice 2: Have Your Consumer In Mind During Website Development

Appearance and accessibility are crucial considerations during e-commerce website development, but these both take second place to ensuring your website is closely optimised to the needs of your target customers, which won’t necessarily be the same from one demographic to another.

Putting the consumer at the forefront of your Magento 2 eCommerce website development process, by conducting thorough market research to create relevant buyer profiles for your target market, can boost conversions tremendously. What do your customers want and need from your website? How can you make their experience as smooth and seamless as possible? By answering these questions, you can create a website that is both user-friendly and delivering on sales. Fortunately, Magento 2 is one of the most adaptable e-commerce platforms currently available, allowing customisation to meet the needs of any online retail niche without having to compromise on user experience.

Best Practice 3: Make The Search Box Easy To Find

Search boxes are one of the first places potential customers go when looking for something specific on your site. You want to make sure that your search box is easily findable and big enough to accommodate long, specific searches. In addition, implement autofill/autocorrect to help the consumers find what they are looking for easily.

Best Practice 4: Ensure The Results Are Accurate To The Search

Google has set a high benchmark for the search function e-commerce websites. Customers expect fast and accurate results from search boxes, and often come away disappointed. This might seem like a small detail, but poor search results can create a bad impression on consumers and may also prevent them from finding the information they require.

If the results displayed in the search box are inaccurate, it can lead to frustration for your customers and ultimately result in lost sales. Magento has a powerful inbuilt search function and makes it easy for users to organise their CMS for fast and accurate search results, helping to improve site accessibility and increase sales.

There are a few different ways to ensure that the results displayed in the search box are accurate. Start by using keyword research to determine which keywords are most likely to be used by your target audience, and use this to create custom tags and categories to display the right information.

Find Out More

To find out more about Magento 2 and how to improve functionality and accessibility on your e-commerce website, please speak with one of our qualified Magento engineers today.

Image Source: Unsplash

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