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Barr Display on Hyvä

Retrofit results…

We’re proud to bring these statistics to the Magento community which help validate the value of a Hyvä Themes implementation. Our latest implementation of Hyvä Themes is our new, Fast Track Retrofit approach, which is essentially swapping the Hyvä technology in without the hassle, cost and risk of traditional design overhaul projects.

Barr Display are a well established business serving the retail trade industry since 1946.

ZERO-1 have been working with Barr Display for almost 10 years. Originally on Magento 1, the merchant was in no rush to migrate to Magento 2. The final migration took place in 2019.

What is the ‘retrofit’ approach?

Retrofitting is the addition of new technology or features to older systems. Drawing from the traditional meaning including the Retroffing Wikipedia page, some major benefits include:

  • Capital Expenditure savings – no need for a complete design overhaul
  • Faster Delivery due to simplified project
  • More immediate gains from CWV, Organic ranking & Paid Ad performance

The Results

Within 48 hours the Core Web Vitals data reporting in Google Search Console was immediately lifting to provide a steady improvement in Good URLs from 19% to 85% in little over 2 weeks.

Close monitoring of organic keywords using SEMRush through the launch period were (as expected) more delayed, however strong position gains are already being seen in organic positions for keywords related to many top category pages

Google Ads performance has taken a strong step forward improving key metrics such as bounce rate, revenue and conversion rates.

Barr Display achieved their Retrofit project in under 1 month with a labour effort of 1 week. According to Adwords data alone, the project had paid for itself within the first 2 weeks since launch, with an impressive leap in conversion rate of 12%, CPC reduction of 18% and 30% improvement in transactions.