What’s most important, Form or Function? Essentially website owners want their sites to look great, although this cannot be to the detriment of its function. Our core focus is to engage with the user. Whether E-Commerce or brochure website, if you fail to achieve this, your website is dead in the water.
The Aim
Design is often the most subjective area of a website, with personal opinion taking root where typically facts and figures would help determine what direction, what functionality or features you can include. Ultimately the design must appeal, yet must support the overall function of your site and encourage the user to reach your ‘call to action’.
The Process
Our design process takes all this into consideration, but also takes on board your industry, your customers and their aspirations. Ultimately a successful design will glue everything together and ensure your business or product is sold in most effective way visually.
The Technologies
Web development technologies are constantly evolving and whilst we aim to remain at the forefront of these, we ensure it is not at the cost of compatibility for all end-users (customers!). HTML5 & CSS3 are widely used with “graceful degrading” – meaning users on outdated browsers will still see a fully functioning, easy to use website whilst those on modern browsers such as Chrome and Firefox will benefit from the optimisations and speed benefits these provide.
The Mobile Internet
Previously companies had used methods to detect if a user was on a specific device (such as an iPhone) and redirected them to a different website with the same content that was navigable on a small screen – this is cumbersome and requires more maintenance work. Responsive web design (or RWD) is the answer. RWD means that your website has one lot of visual assets which adapt and react to the size of the screen it is being viewed on – take a look at our portfolio for some examples in action!
Standards Compliancy
All websites we produce meet industry standards & recommendations ensuring they are in good standing with Google and other search engines whilst also providing the best possible experience for the end-user.
The Results
We already had an existing e-commerce website which was performing well but we wanted a new visual look to freshen up our store and take our website to the next level. Zero-1 delivered big time giving us a new design and and fresh modern look to our store whilst maintaining our brand and usability, the new look site has has a big impact on the great-save.com business with sales soaring since the re-vamp, we are delighted with the efficiency of Zero-1 and their communication and professional approach thoughout the project.