The benefit of being a Magento Solution partner is, we are constantly working on ways to enable our clients gain more from Magento. In the ever-competitive climate of online trading, the largest point of failure for online businesses is the ability (or lack of) to engage your customer. How better to attract more sales than offering great promotions!
Magento’s Buy X Get Y Free
An often largely disappointing realisation for our customers is this feature. When clients see this feature they will often relate it to major UK high street promotions usually offered by Boots or Superdrug. Giving great incentives to offer bundle discounts from a range of products. Where Magento falls short is that X and Y have to be the same product! So you can buy 3 tubes of toothpaste and get one of them free. This limits the scope of the promotion drastically, given this is offering nothing more than price breaks.
Customer insight wins out
In listening to our customers and researching the most effective way to promote your products, we have developed the following 2 Magento extensions which extend Magento’s inbuilt promotion system greatly.
- Buy X Get the Cheapest Free (does just that, and a whole lot more)
- Buy X For Y (where Y is a fixed price, never done in Magento before)
What can these Magento extensions achieve that Magento core cannot?
- Set Price bundle promotions
- Buy 2 Get 1 Free
- Buy 1 Get 1 Half Price
- Buy one Get 25% off the second – or any percentage
We have had over 100 emails from potential customers asking questions to confirm whether certain specific promotions are possible, and are delighted to say, YES has been the answer to every one!